Marc SawayaAbout
E-direct Campaign
TV commercial, social media content

Art direction for Ariel & Tide Saudi Arabia’s E-Direct launch: a campaign showcasing a seamless app experience for ordering laundry detergents, with doorstep delivery within 24 hours for ultimate convenience.

Creative Director: Manal Naji

Creative Team: Rawane Damaj, Sara El Chal, Marc Sawaya

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Digital Campaign
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Art Direction
Scalable Design System
Information Architecture
Website Design
Editorial Design
Brand Identity
E-direct Campaign
Digital campaign for Ariel & Tide Saudi Arabia's E-direct, a new way to shop laundry.
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