Overview

EarthScan is a SaaS platform developed by Mitiga Solutions to help businesses assess and manage climate risk. I led the redesign of the brand and website to improve engagement, unify design across product and marketing, and support business growth.

Challenge

The existing brand lacked clarity and coherence, and the website had poor structure, making it difficult to communicate EarthScan’s value to clients. The sales team needed a stronger online presence to support their outreach efforts.

Approach

Developed a cohesive visual identity system aligned with the platform’s UI

Restructured the information architecture for clarity and user flow

Designed the new website in Figma and built it in Webflow

Created custom CMS structures for dynamic, scalable content

Produced supporting assets, including landing pages, email templates, and animated ads

Outcome

Improved stakeholder engagement and lead generation

Aligned the website with product visuals and messaging

Enabled the team to manage content in-house with minimal training